If you're using forms to collect leads, take a look at how you can automate the process of getting form responses into your other apps to nurture and manage your leads. To save you time, we tested more than 30 online form builders to pinpoint those important differences and help you choose the right one. You'll find that the tiny details make a huge difference: little things that help customize a form to your business's needs and motivate customers to submit their responses. With all these similarities, how do you choose the right app for your business? Does the right app even matter?įor most companies, it does matter, just not in as broad of strokes as you might anticipate. Most save your results in a spreadsheet-like report and alert you via email when you receive new responses. As a result, most form apps offer the same set of features: a variety of question and field options, a drag-and-drop editor, and basic themes and templates. There are only so many ways to build an online form.